A Tough Call: Appointment Setting in Cold Call

Many of the call executives may take cold calls as a very gutsy and gritty job. The thing is that cold call isn’t that easy to make. You may have to hear,” I am busy” or “hello...ok listen I don't want to buy anything, thank you” and down with the call. Cold call replies shouldn’t be taken personally. It’s a gritty job which requires to handle the rejection well and then move on.  

There should not be any stopping for the call executive to reach out to the next caller if one call fails to get any necessary results for the sale. Now there are many barriers that cause or prevent cold calls to be executed into successful sales.

The three main reasons are when the end user thinks he is too important to even attend the call. The other end user is the person who feels he/she is too busy to attend the sales call. And the end those who don't want to buy anything.

B2B Appointment Setting

In this specific situation, a cold call can lead to an B2B Appointment Setting USA. Everybody basically hates telemarketers and everyone hates the sales call. Nobody wants to be sold a product which they don't feel they need. A cold call appointment setting is not that easy to go through. But looking at the above-mentioned barriers if the person feels that they are two important you need to cool down their ego first. Make them feel important.

Call them with an opening statement that they are they hold an important position and you basically understand the work pressure they go through. You can also add that you understand that right now it isn’t a good time to call, this makes them respect you and continue on the call. After this, you can ask them proper scheduled time for calling them so that they can assure you to listen with complete devotion.

Another barrier is when the person thinks he is too busy, assure him/her that “indeed” it’s a bad time to call and you don't want to waste any more of their time. You can give a brief discussion of the product and ask them when can be the best time they can attend your call.

The person who doesn’t want to be sold anything is hard to get on a call for selling the product. B2B Appointment Setting California Nevertheless, you can engage them by assuring them that you are not selling them anything and just want to brief on their company’s plans. If the person doesn’t budge you can start with a regular conversation about them and what kind of products they deal with, understand their needs and then you can ask them to set a schedule a call later where you can detail them how your product can be beneficial to them.